Branding your business correctly is crucial to attracting customers, imagine you were going for an interview, you dress the part, comb your hair and straighten your tie. You’ve got five minutes to make a lasting impression and to sell yourself with as little conversation as possible.
That’s branding, now it’s not to say that a cheap logo is a bad logo, but imagine going into that interview without doing your homework. The proper consideration hasn’t gone into it and it’s going to leave you short at the final hurdle.
That logo that you didn’t invest in properly is now going to have the opposite effect, it’s discouraging your clients and they don’t like the first impression and you’ve lost the opportunity.
Invest in your brand properly so that it makes you money rather than looses you money.