While the design process flows and flourishes, there a more serious battle at hand in the heads of the designers. Striking the balance between answering the brief, keeping the client pleased and maintaining a high standard of design is not easy, and often one of these can loose out. We at The Cardiff Graphic Designer do our very best to do just that, maintaining the equilibrium of design strength and client requirements. We take into consideration that you have a vision in your head, we just try to show that in the best light possible so that it appeals to both the client and the end user. If the design team you use can’t embody your vision in a way that can appeal to a great market then they are failing you.